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Jinko People are not pure hipsters, environmentalists, purists or any specific sort of religion. The basis of choosing a more natural and conscientious way of living is more about being an energist. That can fit into any religion or belief system.

An energist is someone who has recognised that everything around them is made of energy, that it is real and can be harnessed to change your way of living. They have recognised that energy can be gained and it can also be lost through the emotions that live by. The most abundant energy exists in nature and the world around us. Negative energy is caused by anxiety, stress, fear and hate for example and so we most constantly draw on nature to fight that negativity and to understand that life, whilst never fair, sometimes cruel and occasionally terrifying, will always hold within it a deep beauty.

There are many factors that can have an influence on human and animal behaviour – hormones, pheromones, food choices, toxins, genetics, upbringing, housekeeping practices, training methods, environmental influences and so on. These can be changed or at least balanced through  recognition and choices but it takes effort and focus and change is not easy. Change needs to be driven and the way that happens is through the biggest energy of all – love.

When you love someone or something, your behaviour changes.  It is a connection, something is being exchanged, something invisible happens that changes everything in a heart beat. Love is pure energy and it is not just restricted to humans, you can truly love a mountain, a cat, even a photograph if it stirs something within you.

The absence of love explains so many of the negative energies we see; the self destruction of bad choices, the attention seeking disorders that lead to self mutilation and insanity, the need for recognition of material items and admiration from others.  But that is simply because people are not understanding where to obtain or project that emotion. People need to make sense of emotions, to make emotions work for us instead of against us and to understand that the emotional balance will build energy and that is a great power that will change everything about life.

We have sought to help that energy flow with our products – things like Bonding with Baby can really assist with supporting the connection you have with your child at a young age making them feel love from the very beginning and preventing any of the negative energy entering at first stages. The Jinko Dog range is also about making your best friend feel safe and secure because the love between a person and their pet is a strong and positive emotion that we should not just take for granted. Additionally, the Jink bracelets are beautiful individual pieces that remind you of nature and all of the beauty we have to see and touch and share in our lives.  Love is limitless and endless and you can feel as much of it as you like – the same cannot be said for anxiety, hate or fear.



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